A Recap: Survival IS Profit #1: Trinity42 x Alliance Bank Virtual Workshop
Missed our first virtual workshop in the Survival IS Profit series? Here are some of the highlights from the discussion between Mr. Christopher Ng from Trinity42 and Pn. Fozia from Alliance Bank.
How can Businesses Gain an Upper Edge for More Online Customers?
In our Q&A session, our viewers had an opportunity to voice out their questions and business concerns. Here is how our team responded. An edited transcript for better clarity and grammar is added below the video.
"I think, like Pn. Fozia also mentioned, Alliance bank also launched a lot of platforms suitable for the SMEs, that can be used to market to the ready community that Alliance Bank already gathered. Of course, in terms of digital marketing, there are many aspects to look at, like the funnel that I shared just now.
"Awareness - People need to be aware of your brand, your service or your products.
"Then, you need to drive people to the second stage to get people to consider you, like the value propositions you have, the game creator you're providing, or the pain points that you are relieving.
"Then, these people can come and connect with you. While they're considering you, or negotiating the services and products with you, offer them good engagement so that you can push them down the funnel and ultimately convert them into your clients.
"The process does not stop there. You'd still have to continue the clients' experience or the clients' journey to make sure that they can become your returning customers; Those customers can become your raving fans - and help you spread the word about your brand to the public.
"That's what you want in terms of digital marketing aspect. That's how you can get an edge there. "
