3 Key Takeaways from Our Survival IS Profit Virtual Workshop #5
The Lifestyle and Eating Habits of Malaysians have Changed
Furthermore, those who are eating out are very cautious and concerned with the hygiene protocols and if the government set SOPs are adhered to at the F&B outlets.
The majority of Malaysians prefer to dine in open air restaurants and not air-conditioned restaurants as the air ventilation is smoother, perceiving that this reduces the risk of contracting the virus.
Cashless and Contactless Deliveries are becoming the New Norm
This includes cashless deliveries to minimize physical contact, as well as contactless deliveries to eliminate any contact altogether. Data from Vase.ai has indicated that 65% of Malaysians always opt for cashless deliveries, and about 45% of Malaysians have opted for contactless deliveries.
With this new norm, it is evident that F&B businesses should be digitizing their business to engage their customers more effectively.
With this Current Shift in Consumer Behavior and Habits, What Can Businesses Do?
The main question businesses should be asking themselves today is:“Is my business digitized enough? Am I ready if there is a second or third wave of COVID-19?”
If you are a small F&B business owner and you’re trying to think about how you can pivot through, you can do so by taking a holistic approach and applying a proper digital framework and plan to your marketing funnel.
Digitize Your F&B Business with a Proper Digital Marketing Funnel
How the Marketing Funnel Works
The marketing funnel describes your customers’ journey with you.
From the initial stages when someone learns about your business, to the consideration stage, marketing funnels map routes to conversion and beyond. By evaluating your funnels, you can potentially drive greater sales, more loyalty and stronger brand awareness.
From the initial stages when someone learns about your business, to the consideration stage, marketing funnels map routes to conversion and beyond. By evaluating your funnels, you can potentially drive greater sales, more loyalty and stronger brand awareness.
The Tools & Platforms We Have Ready For You
Malaysian F&B businesses can leverage on our collaboration with Astro and Alliance Bank, as we can help you to connect your business to your customers or clients through paid and content marketing across digital channels to create awareness, leads and ultimately revenue.
In this workshop, Alliance Bank announced their Support Lokal initiative where local small businesses, especially in F&B businesses can reach out to new customers. Astro has also evolved to support businesses during and post MCO with new product offerings.
Check out our series, which will be a Casual Fireside Chat with Dato Sri Garry Chua from the Malaysia Retail Chain Association (MRCA) on August 5, 2020 (Wednesday) at 3pm. Don’t miss it! Register here today!
In this workshop, Alliance Bank announced their Support Lokal initiative where local small businesses, especially in F&B businesses can reach out to new customers. Astro has also evolved to support businesses during and post MCO with new product offerings.
Our Next Survival is Profit Series
With COVID-19 keeping many of us inside and working from home, Trinity42 continues to host monthly Virtual Workshop series.Check out our series, which will be a Casual Fireside Chat with Dato Sri Garry Chua from the Malaysia Retail Chain Association (MRCA) on August 5, 2020 (Wednesday) at 3pm. Don’t miss it! Register here today!
