April 2019 - PanPages TRINITY

Hey, Mr./Mrs./Ms. Client,

It's us. Your campaign manager. Uhm... The one from PanPages TRINITY. Wait no, not that one. remember when you signed up for Google Ads/ Facebook Ads/ YouTube Ads/ Waze Ads with us? Yeah, that's the one.

That's us.

We have some new for you. Good news and bad news. Which one do you want first?

Pick your poison

Actually, you know what, I think we should make something a little clear first.

You have spent a few thousands for your ad spend in the past 3 months, yes? Yeah, well, you see... This isn't really working as well as we think it should.

The good news is - your ads are performing quite well!

Currently, you have about 20% click-through rate for your search ads on Google - that's really healthy. Yep, trust us. For your industry, the benchmark would have been about 10%, and we doubled that right up! Heh, you're welcome. We know you'd be happy. We're pleased too. Our team took some time finding and optimizing the right keywords and targeting settings for your company.

Trust me - we have been working as hard as we can to give you some results.

Yeah, the ads are good too! Thankfully you have your Google My Business account so you can add all those fancy little ad extensions. You guys were prompt with taking actions for that one and we are really thrilled. Your campaign was launched on time!

Oh, the bad news?

Well... You might have noticed that the searches don't quite convert to anything much, yes? Uhm... Well you see, we think it's the website issue. We have optimized all we could from our end on the Google Ads interface.

Well, you see, your website is still running on Flash.

It's not responsive. By now, websites should be running on a responsive design, which means that your website should automatically resize and rearrange itself to fit the screen that it is being displayed on.

... and still be easy to read without needing to zoom in.

Create a Mobile-First Website Design

Most responsive designs are based on how they will look on mobile screens first and foremost, followed by a matching layout on desktop view.

You see, more people are searching and purchasing on the go nowadays - which means that you need to optimize your website for mobile screens even more.

A glimpse into how a responsive website design looks like

Flash websites and other non-responsive websites don't work that way. They just squeeze whatever you can see on your laptop into the width of other screens - on phone, on tablets. It's not user friendly.

Hey, 1990 called. They want their website back.

Yeah, I'm sharing my screen across. You noticed how distracting the moving GIF above is for you to read this?

That's bad user experience, isn't it?

Uhm, I don't know how to break it to you gently, but this is what you are doing to potential customers landing on your website.

... Yeah.

So... Even if we were to give you the best campaign set up and get you a 100% CTR for your ads, well, no one's going to really do anything when they land on a website like that, you know?

A website like that just makes you want to make a run for it and cross off the tab even if you were indeed interested enough to click on the ads.

Nope.

Maybe hire a web designer to help you revamp the website? I think we might have some tips for you if you were working on this alone too.

We can help you with some tips on creating a better website, but we also have our own business platform if you are up for it.

Yes, it's responsive.

Yes, you can choose from ready templates that can serve different industries.

and yes, you can even put fancy things like pop-ups for vouchers, free downloads, or even have this little phone button that directs mobile users to the calling screen if they click on it.

In fact, we hold workshops to show you what our website platform can do, so maybe you can come around some other time to see if you're interested. We'll let you know, and you will definitely know too if you just follow our Facebook page. That's where we put all our upcoming events and workshops.

Meanwhile, there's another issue with your website that we'd like to point out too.

Your website needs some buttons and information. Okay, let me explain.

Let's say someone has searched for keywords about something you are selling. They saw your ads about your products - at a promotion price. Awesome! So, they click in, and they are greeted with a page like this below.

Bear with us, we completely made this website up on Paint - except for the picture of the bike of course.

Umm... wow. So all the client is going to see when they land on your page is a couple of photographs of what you're selling and the model name? What does it feature? It doesn't even say anything about the promotion on the ad that the client clicked on earlier!

We Need More Product Descriptions & Details!

It won't hurt to add some additional information about your products or services. Let your customers know what they might get if they purchase this product.

Even if your product is something as bland as an egg carton, you can still include phrases such as 'eco-friendly', 'sturdy make' or anything else. Anything is better than leaving the product descriptions blank!

So, let's fix this.

Questionable design, yes, but granted, it has the details that every buyer needs. The colors available, the prices, what your product has, and even the beautiful model name and the promised promotion that the client clicked on!

But uhm... What next?

You Need to Make Your Product Pages Actionable

Make it easy for your customers to purchase from you. If you already have color choices, why not let them choose a color and a quantity, as an example, and let them purchase their model online?

You can make this trashy website a little better just by making your landing pages more actionable.

Let your users know what they can do next by adding a button underneath the product descriptions - something like in this picture below:

Even if you don't do online selling, you can at least change the button text to something like "Find Out Where You Can Buy This" or "Request a Quotation for This Product" or even something a little more quirky, like "Send Us an Inquiry about This Product for a 5% Discount".

The point is, you need to make your website actionable.

Now, let's just say that your customer is really hyped up to purchase from you. Right there. Immediately. Pronto.

Then they get greeted with the most complex check out system ever.

That's where all your customers are going to log off.

Make It Easy for Your Customers to Purchase From You

Here's a few guidelines from us:

Take only the information you need to get your job done.
Enable 'Guest Check-Out' for purchases. You can provide incentives for registering an account on your website - e.g. 'Get RM5 off when you check out after registering/ signing in.'
Complete the purchasing process in as few steps as possible.
Have secure payment gateway options - SSL certificates, FPX payment etc.

Now, that would make your website a lot better already.

Here's how your website might look like after all that enhancements. Just click on the images or the links in the caption to visit the website itself:

One of our clients at https://www.maxitonengineering.com

Our client from educational category at: https://www.euinstitute.com.my

A fun company from our client base at https://www.dpartyparadise.com.my

Oh, just one last thing. It's really the last point, I promise.

Going back to our Google Ad campaign, we really hope that you can add that conversion code into your website soon.

Conversion Codes Help Us to Track What's Working & What's Not

When a user searches a keyword on Google, clicks on your ad and successfully complete a valuable action, such as registering an account, adding an item to the cart, successfully purchasing from you, or even just leaving an inquiry in a contact form, Google Ads track this.

From our end, we will know which keyword and text ad was impressive enough that it made the user click on it and complete the action that you wanted.

We get enough of these data and we can optimize your Google Ads & keyword lists even more, bringing you more results for your ad spend.

Sounds good to you yet?

Yep. So...

I'll send you the codes again, okay? Just ask your web developer to put those codes on the pages that matter and we can get started. We'll send you the specific instructions too.

Let me know if you want us to help you with the website meanwhile, aite? We'll make you one that's good enough to get the customers purchasing.

Okay, thanks for your time, see you soon!

Have you ever noticed the ads that come up when you are driving with Waze navigating you around and about? How does it work? What types of Waze ads are there? How do you change your business location on Waze? Let's address these 5 frequently-asked-questions (FAQs) on Waze Advertising!

PanPages TRINITY Answers 5 FAQs for Waze Ads

Here at PanPages TRINITY, we have helped companies to put their business on Waze and help them to advertise on this traffic and navigation app.

How do I add my business to Waze?

As a Waze user, you can add your own place to the Waze map either through the Waze app or the Waze Map Editor.

Add a place using the Waze App

Tap Reports
Tap Places .
Use the in-app camera to take a picture of the premise you want to add a place for, then tap the forward button
Select if the location is residential or a business.

For a private residence: tap This is a residential place, then confirm details.
For a business: enter a new name or select from nearby listings, then add category and address details.

Tap Done.

Can you share your location on Waze?

Yes, you can! If you already have a pre-existing address in your search history or in your favourites on Waze, you can send these locations by following the steps below.

Tap the Menu .
Tap the three dots on Android or on iOS next to Favorite or address from your history.
Tap Send location .

To send within the app, simply select the contact(s) you would like to share the drive with and tap Send.
To share your location as a text message, email or copy the link, tap More.

How do I create a Waze link?

A permalink is a URL link to a specific location. You can create this link from the Livemap and share it with your friends for them to find your location easily.

Go to the Livemap.
Search for your location and then click on the blue location pin.
Click permalink and copy the link from the pop-up.

How do I update my map on Waze?

You will first need to have access to Waze Advertisers Dashboard. To edit your business information, follow the steps below:

From the main screen on the Dashboard, choose the location to edit from the list
From here, you can:

Edit your location name
Add/edit business Description
Add additional location info
Adjust your Pin location
Adjust your address text
Edit your contact info
Edit your business's opening hours

Once you're finished editing, scroll down and click Update Location.

How long do Waze map updates take?

Waze typically updates the maps and any edits within 24 hours, but where there are server delays or other forms of delays, it can extend to multiple days.

As of 2019, PanPages TRINITY would have been the authorised reseller for the Alibaba.com Gold Supplier membership in Malaysia helping more than 3,000 small and medium enterprises in Malaysia on export trade for 10 years and counting.

We are extending our invitation towards our Alibaba.com clients, so look forward to that e-mail or phone call invites! Be sure to RSVP with us to save your spot for this event!

Celebrating 10 Years Partnership Anniversary with Alibaba.com

As the Malaysia Channel Partner of Alibaba in Malaysia, PanPages TRINITY is honored to have received all the support from our customers the past 10 years and counting.

Throughout the years, we have trained our Alibaba.com clients on how they can best utilize the platform, provided them with minisite designing services, kept them updated with the latest subsidy or government initiatives from the government and much more. Here are some of our past initiatives.

Serving More than 3000 Customers in 7 States in Malaysia

Throughout the past 10 years, we have served more than 3000 customers from various industries. At time of writing, PanPages TRINITY is the only official Alibaba channel partner in Malaysia to be serving 7 states in Malaysia, making us the Alibaba.com authorized reseller with the highest coverage rate in Malaysia. We currently serve the states below:

Johor
Melaka
Kuala Lumpur
Pahang
Perak
Pulau Pinang
Sarawak
Selangor

Our Top Client Industries

Our clients are a mix of small and medium-sized businesses, along with several bigger brands. Most of our customers are from industries such as:

F&B
Furniture
Raw materials
Rubber
Machinery
Plastic
... and many more.

Collaboration with MDEC & MATRADE

We currently collaborate with the following corporations:

Malaysia External Trade Development Corporation (MATRADE)
Malaysia Digital Economy Corporation (MDEC)

We have collaborated with MATRADE since 2014, making 2019 our 5th year collaborating with the corporation. During the launch of Digital Free Trade Zone (DFTZ), PanPages TRINITY also helped with the onboarding sessions for interested Malaysian SME business owners.

Over 40 Workshops Launched with MATRADE & MDEC

We have launched 40 workshops informing Malaysian SME business owners about subsidies from the government as initiatives to increase the Malaysian export rate, and we still regularly hold workshops to this day.

Our workshops in the past years have resulted in over 3000 approved grants application for the government subsidy from MATRADE.

Want to be among the first to know when we hold our next Alibaba.com workshops? Follow our Facebook page to find out more about out upcoming events!

Our Awards & Participation So Far

Alibaba.com Workshops (2014 - Ongoing)
Malaysiakini eCommerce Entrepreneurship Summit (Oct 2018)
Alibaba Southeast Asia Office in Kuala Lumpur Opening Ceremony (Jun 2018)
eTRADE Briefing & Onboarding Session: Basic Training for New Join Member on Alibaba.com (Apr 2017)
DFTZ Launch in Kuala Limpur (Mar 2017)
Alibaba.com GSD Best Growth of Renew Rate (Mar 2015)
Alibaba.com GSD Best Monthly Target Completion Rate (Mar 2015)
Digital SME Day - Big Presence, Global Reach (Oct 2014)
Alibaba.com Top Team Award (2010)

Our Clients' Testimony

PanPages TRINITY & Alibaba Malaysia E-Commerce Success Story: Megix Industries Sdn. Bhd.

Mr. Francis Ng is the Managing Director of Megix Industries Sdn. Bhd. Their company was first established in 2000, and they became part of the Alibaba.com community with PanPages TRINITY in 2011.

Megix Industries built their sales on thermal papers for the POS roll paper market. They initially found that it was difficult to source for materials for their business, and found Alibaba.com when they were searching online. Although they never had any exporting business prior to Alibaba.com, they noticed that there were still only a small number of Malaysian SMEs on Alibaba.com, so they jumped on the bandwagon and started selling on Alibaba.com.

After their membership upgrade to a Gold Supplier Membership, Megix Industries were happy to report to us that their inquiry volume increased from once inquiry a month to between 4 or 5 inquiries a day. Several good quality leads were all they needed to start exporting, and their exporting business made up about 40% of their total business sales.

Mr. Francis Ng also advised current Alibaba.com sellers to complete their product information to appear more credible to potential buyers, and to reply to inquiries in no more than 24 hours. When facing small-quantity purchase inquiries from smaller regions or countries, Mr. Francis communicated with these potential buyers.

He let them know that small quantities are costly to ship, and with the help of proper and timely communication, he had some sales inquiries increase from RM200-300 in value to almost RM20K or RM30K.

PanPages TRINITY & Alibaba Malaysia E-Commerce Success Story: Dulai Fruits Enterprise

Mr. Eric is the managing director of Dulai Fruits Enterprise. They have been in business for almost 10 years, and have been an Alibaba.com gold supplier for more than 5 years. When we initially contacted them barely two years into their business, Dulai Fruits Enterprise only wanted a simple website to introduce their company and products to potential clients.

After setting up their Alibaba.com profile and products, they started to receive many inquiries from all over the world. Mr. Eric recalled receiving inquiries from the Middle East, Dubai, Abu Dhabi, Japan and even Korea. He started strategizing on how he can market his durian-based products to the world.

Dulai Fruits Enterprise had a company restructuring to accommodate the inquiries they receive from both large-quantity distributors and small traders. Mr. Eric highlighted the importance of optimizing your Alibaba.com site and keywords so that clients can find your company and product offerings.

Mr. Eric had creative approaches to setting the right keywords for his products and website. While he initially started with generic keywords such as Malaysian durian, D24 and Musang King, he started wondering about questions that his clients will ask, such as "Where to find the best Musang King in Malaysia?" From then on, he started using keywords that are more relevant to his products such as durian Raub, durian ice cream and so on.

For Mr. Eric and Dulai Fruits Enterprise, Alibaba.com is a good platform for current and future Malaysian manufacturers.

PanPages TRINITY & Alibaba Malaysia E-Commerce Success Story: AXG Sdn. Bhd.

AXG Industries Sdn. Bhd. is a glove manufacturer and supplier based in Klang, Selangor. Their exporting capacity is between 8 - 10 containers per month. Since they first joined Alibaba.com, they have now exported to about 40 to 50 countries worldwide and 90% of their business is based on the export business.

Mr. Yeoh, the CEO of AXG Industries, stumbled upon Alibaba.com by chance when he was first scammed by an outsider, leaving him with more than RM20,000 worth of a single product. After he set up his Alibaba.com account, he managed to sell off his stocks with full payment prior to product delivery.

Then, Mr. Yeoh found gloves to be a common exported commodity from Malaysia due to its rich rubber resources, and started to sell a wider variety of glove products. However, he was still lacking in his company credibility as a free member. After he upgraded to a Gold Supplier Membership, there were less customers asking him about his company's legitimacy and the sales started pouring in.

AXG Industries Sdn. Bhd. is still an Alibaba.com Gold Supplier with PanPages TRINITY today, and their sales are still growing strong.

Other Client Testimonials

You can view even more success stories and client testimonials from our YouTube playlist. We also have client testimonies for our other products and services, such as Google Ads and Facebook Ads.

Get Your Free Consultation with Our Skilled Alibaba.com Staff Today

Are you considering the exporting business, but not sure how to start or how Alibaba.com can help you? Let our consultants inform you about how you can use the world's biggest B2B marketplace to your business' advantage!

Just head to this website and fill in the form for us to get back to you.

Remember to follow our Facebook page and our Alibaba.com page to stay updated with our upcoming workshops and events!

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