Cold calls like this can be difficult when it involves business owners that are new to Google Ads, and they often have plenty of questions about it. This guide will answer the top 5 FAQs about Google Ads if you are completely new to it.

5 Frequently-Asked Questions (FAQs)

1. What is Google Ads?

When you are using Google Ads’ services, you’re basically showing your ads either in text, image (GIFs too!), video or other formats across the Google network. Depending on your business type and objective, we will suggest a different Ads campaign type to you.

2. What types of Google Ads advertising formats are there?

There’s generally four types of Google Ads campaigns that you can run.

Google Search

Your text ads can be shown  at the premium slots of Google search results.

Google Display 

Your images & animated GIFs can appear on Google-affiliated or partners’  websites, Gmail inbox & more.

Video Ads

Your videos can show up before or during a YouTube video’s playthrough.

Shopping Ads

Your products will be showcased with their brands, pricing & your company name above Google organic search results.

Universal App

Advertise your mobile app or game on Google Play, search results & more.

3. What’s the best Google Ads campaign type for me?

a) Do you want to be found when people need your services or products? 

E.g.: As a plumber, your customers might have leaky pipes at home. When they search for ‘leaky pipes repair’ on Google, you want them to see your ads.
If you said yes, you need: Google Ads Search

b) Are you intending to do a branding campaign? 

E.g.: You have a new product line that does not cater to a narrow target market segment. We’re talking about food chains, clothing, home furnishing, etc that can be used by everyone.
If you said yes, you need: Google Ads Display

c) Do you have an e-commerce website where customers can purchase online?

E.g.: Websites such as Amazon, Taobao, Lazada, or Shopee. Your products could have specific model names with several color and size selections.
If you said yes, you need: Google Shopping Ads

d) Do you have a creative video production team whose finished videos you’d like to show off?

E.g.: Imagine TV ads & advertisements ran before a movie starts in a cinema, and bring that to YouTube before other videos start. That’s how simple it is!
If you said yes, you need: Video Ads

e) Looking for more downloads for your mobile app or perhaps involved players for your new mobile game?

E.g.: You might see a ‘sponsored’ sign next to some apps while you’re browsing Google Play Store or App Store.
If you said yes, you need: Universal App Advertising

4. What’s The Prices?

Here’s the best part - Most of the time, you get charged only when people click into your ads. We say ‘most of the time’, because some ad formats such as video ads or app downloads are charged based on views and number of downloads.

This means that your ads can show frequently on Google search results, but if no one clicked on it, you don’t have to pay a single cent! As such, you might only need a small budget to get your first Google Ads campaign running. However, a bigger budget can help you to reach more customers later on if you decide to run a consequent Ads campaign.

You can also set different budgets for products with different priority levels, which we will talk about in a later guide.

5. How Does It Work?

Let’s use Google Ads Search as an example, since it’s one of the most common Google Ads campaign utilized by businesses.

Here’s an overview: You have your account, then you have your campaign(s), and you can categorize your products or services into different groups. Then, under these groups, you have different text ads and keywords that will trigger the ad to launch when people search for it. Let’s give you a better idea by having an example.

You are from Travilla Traveling Agency and you provide 3 tour packages for Bangkok, Vietnam and Malaysia. Perhaps you have a 20% discount promotion for Vietnam tours for the entire year, while your Malaysia tour package features a local tour guide & free accommodation. Maybe there’s no ongoing promotion for Bangkok tours, so you’d rather promote your tour packages for the other two countries. You plan to allocate RM100 in total as your daily budget.

So, we will structure your account as below:


     Account Name: Travilla Traveling Agency
     Campaign 01: Promotion-Enabled (Daily Budget of RM85)
     Campaign 02: No Promotion (Daily Budget of RM15)

Let’s just face it - There are way too many ads online. If you want to catch your customers’ attention with your ads - regardless of format, you need something that is really out of the box and creative.

Here at PanPages TRINITY, we believe that the best creative ads have the following traits:

• We hardly even realize the videos are advertisements until the end of the video. 
• We will remember the brand being advertised long after the we finished watching it.
• We are actually curious about what is being advertised.
• We consciously, voluntarily chose to continue watching the ad until the end, even after the brand or product has been revealed.

Here are 5 of the best video adverts that we still remember long after we have watched it. Let’s take what we can from the videos!

Thailand - ELE Tujaa

You will remember this brand long after you finished watching this 6 minute ad video. What’s special about this ad is that it also includes the behind-the-scene ad production team and the common phrases that digital marketers and designers always get from their clients, such as “It’s not impactful enough.” We can guarantee that this ad is definitely an impactful one! Alternative link to watch here.

Vietnam - Petrolimex

Linking beauties with automotives is not new when it comes to advertising, but Petrolimex managed to make it special with its unique twist! Riding a motorcycle can be hard work for a lady - it can even be seen as a form of exercise for some. This is why good quality motor oils and petrol is needed to ease that difficulty even by just a little bit! Alternative link to watch here.

Utah, U.S.A. - The Harmon Brothers

If you have been scouring the internet for interesting and weird content, you would have come across the Harmon Brothers’ advertisements, even if you did not know that they are the creative team behind those ads. Take for example this oddly-captivating ad on the product Squatty Potty, which have been available since 2015. This ad has received about 34 million views on YouTube! Alternative link to watch here.

Japan - Hearthstone Ad

You won’t need English subtitles for this ad! We love the approach that this Japanese company took to advertise for a mobile game. Beat the boss, be the boss! Is that what’s trending in Japan right now? Alternative link to watch here.

Malaysia - So, I’m Jenn

Did you really expect this entire list to be based on foreign ads? So, I’m Jenn presented a beauty product in the best way possible, appealing to Malaysian audience. She knew very well how hot it is in Malaysia and how often we need to keep ourselves hydrated. What Jenn knew even better is how some of our ‘friends’ can be so full of antics that we can barely stand them! Do you have a friend like this? Alternative link to watch here.

China - AGM2 Smart Phone

Smart phones are getting smarter, just as video ads are getting better too. Imagine if we are able to store our beloved ones in the form of a sturdy, waterproof and durable smart phone - that’s what this whole ad is about! It sure brings a whole new definition to the smart phone agenda, doesn’t it? Perhaps after watching this ad you will want to get this unique smartphone. Alternative link to watch here.

It’s no surprise that Facebook is the most-used social media platform - from the basic messaging and post sharing functions to crisis responses, weather, recommendations, live videos, local attractions, shopping and more, Facebook has it all. The list is still expanding as we speak!

Here’s the thing about us people - the more convenient an app is, the more we use it. Why bother switching platforms when one already has it all? This is why Facebook is crucial to your business, whether it’s in terms of business branding, generating leads or driving revenue. Let’s take a look at 8 reasons why Facebook ads are crucial for your business.

Daily Active Users

As of March 31, 2018, there are 2.20 billion monthly active Facebook users, and 1.45 billion daily active users. These staggering numbers show that almost one-quarter of the entire Earth’s population are scrolling through their Facebook news feed daily. Its partner site - Instagram, features almost 500 million daily active users who have shared 40 billion photos together up to date. 87% of millennials aged between 18 - 29 are active users on the site, and each Facebook user is connected to an average of 80 pages, groups and events. 40 million small businesses have their own Facebook pages which they manage actively. The numbers are already promising for a good branding purpose if nothing else! Sift through these users, and you will still be able to find a good, healthy number of people who fit your business’ customer segment.

Audience Targeting

Facebook ad technology is among the best available online right now. You can always stick to the basics and target your customers’ basic demographics - geographical location, age range and gender, or you can target your ads towards people with similar browsing patterns like your existing customers. If you have your own valuable customer e-mail list, you can upload that into the Facebook Ad Manager and utilize the Lookalike Audiences function to search for equally valuable potential customers similar to your e-mail list. You can also target people who have similar ad interactions based on your previous Facebook advertising campaigns - the possibilities are endless!

The Rise of Mobile Marketing

There are 202 million more daily active Facebook users on mobile devices than on desktop, and that speaks a lot about the opportunities that you have It’s not just consumers who are moving most of their purchasing funnel processes to mobile phones - 91% of B2B buyers are currently using a mobile device throughout their purchasing process as well. Here’s how you can utilize this information: You can run lead generation ads on Facebook in which users can easily fill out with pre-populated data, without needing a landing page as a preface. With a carefully planned mobile strategy, you can get a high conversion rate with a low cost per acquisition!

Creative Ad Presentation

If you haven’t already seen the latest Facebook ad formats, you can explore Facebook’s Creative Hub for available ad formats. Mobile ads are no longer limited to attaching a simple image with some text and your business contact number; You can create a full-screen canvas ad with a mix of carousel images, videos, 360 videos and more that your audience can opt-in to pull up and experience before they are led to your designated page. These opt-in ads are excellent for high conversion rates - ticket purchases, newsletter signups and many more, so you can be sure that you are spending your marketing budget well!

Platform Connections

When you run your ads on Facebook, you can choose to have them show exclusively on Facebook only, or you can be connected to all the other platforms that Facebook is connected with. This means that your target audience can see your ads on Facebook’s news feed, Facebook Messenger app, Instagram, and its audience network. The audience network consists of collaborating publishers or advertisers with ad slots on their sites and apps, such as The Huffington Post, Shazam, Cut the Rope and many more, as long as they are connected to the Facebook network. With possible ad impressions on so many platforms, you can be sure that your ads are being seen.

Here at PanPages TRINITY, we plan your Facebook marketing journey for you from branding to influence consideration and eventually, conversions and purchases. You are welcome to use your own images, but we also provide designing services and text ad crafting services along the way where you need them. As an added cherry on top, you get to access our premium Facebook reporting dashboard and receive weekly or monthly reports in your e-mail so that you can see how your campaigns are performing. Simply contact us to get started!

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How to Set Up a GMB Account for your Business

More than 90% of businesses in Southeast Asia are in need of digital marketing services. Their products are of good quality, their prices reasonable, and they have plenty to offer! Alas, not many knows about their business.

Is your business suffering from Digital presence-o-nada?

Symptoms

• Website still requires flash to run and runs on basic HTML5 settings
• Facebook page has only 5 likes
• Only 10 calls or inquiry forms to your company inbox every year
• Website products and services appear on Google Search page 7, 10, 18 or lower
• Employees frequently berated by the Big Boss about lack of online sales

30% of these companies also report mild symptoms such as dissatisfaction at work, low work commission rates and resorting to freelance jobs to boost their income. If you suffer from any of these symptoms, you might have Digital presence-o-nada. Visit TRINITY before it’s too late!

When to See TRINITY

Lucky for you, TRINITY offers various digital marketing solutions to have you covered. With over 20 years of experience in the digital marketing industry and frequent training sessions to keep the employees updated on internet’s latest offerings, TRINITY is the SMB’s preferred digital marketing solutions expert.

Digital Presence-o-Nada Treatment Options

Depending on the severity of your symptoms, our digital marketing experts will provide you with different solutions. The full array of treatment options can be seen on our official website under Our Services.