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    Have you ever noticed the ads that come up when you are driving with Waze navigating you around and about? How does it work? What types of Waze ads are there? How do you change your business location on Waze? Let's address these 5 frequently-asked-questions (FAQs) on Waze Advertising!

    PanPages TRINITY Answers 5 FAQs for Waze Ads

    Here at PanPages TRINITY, we have helped companies to put their business on Waze and help them to advertise on this traffic and navigation app.

    How do I add my business to Waze?

    As a Waze user, you can add your own place to the Waze map either through the Waze app or the Waze Map Editor.

    Add a place using the Waze App

    1. Tap Reports 
    2. Tap Places .
    3. Use the in-app camera   to take a picture of the premise you want to add a place for, then tap the forward button 
    4. Select if the location is residential or a business. 
      • For a private residence: tap This is a residential place, then confirm details.
      • For a business: enter a new name or select from nearby listings, then add category and address details. 
    5. Tap Done. 

    Can you share your location on Waze?

    Yes, you can! If you already have a pre-existing address in your search history or in your favourites on Waze, you can send these locations by following the steps below.

    1. Tap the Menu .
    2. Tap the three dots  on Android or  on iOS next to Favorite or address from your history. 
    3. Tap Send location .
      • To send within the app, simply select the contact(s) you would like to share the drive with and tap Send.
      • To share your location as a text message, email or copy the link, tap More. 

    How do I create a Waze link?

    A permalink is a URL link to a specific location. You can create this link from the Livemap and share it with your friends for them to find your location easily.


    1. Go to the Livemap.
    2. Search for your location and then click on the blue location pin.
    3. Click permalink and copy the link from the pop-up.


    How do I update my map on Waze?

    You will first need to have access to Waze Advertisers Dashboard. To edit your business information, follow the steps below:

    1. From the main screen on the Dashboard, choose the location to edit from the list
    2. From here, you can:
      • Edit your location name
      • Add/edit business Description
      • Add additional location info
      • Adjust your Pin location
      • Adjust your address text
      • Edit your contact info
      • Edit your business's opening hours
    3. Once you're finished editing, scroll down and click Update Location.

    How long do Waze map updates take?

    Waze typically updates the maps and any edits within 24 hours, but where there are server delays or other forms of delays, it can extend to multiple days. 

    Continue Reading
    If you have used this navigation app while you were getting around places, you would most likely have seen a Waze ad while you are stopped at a traffic light or searching for places nearby. You might have been prompted to save the location for later, or have the option to reroute and drive to the ad destination immediately. How do these ads work? Are they charged on a pay-per-click basis or are they charged based on impressions? Here's what you need to know.

    Waze Ads : All You Need to Know

    Waze Ads

    Did you know that Google has bought Waze for roughly $1 billion back in 2003? Since then, Google has started monetizing the traffic app by providing branded pins, search ads and takeover ads. 

    Why not launch these traffic ads on Google Maps?

    Apparently, Google did try to monetize their app - which is used on a much bigger scale globally, but it did not achieve much success in comparison to Waze ads. Is it the cuter graphics and social functions, or something else? We wonder too. 

    Whatever the case might be, it might be notable that Waze Ads are not part of Google Ads, but rather exists as a separate platform on its own. There has not been news of these two platforms being integrated so far.

    Types of Waze Ads Available

    Waze Ad - Takeover Ad

    Zero-Speed Takeover Ads

    When you sign up for Waze ads, your location could appear when users are near your location. Takeover ads as depicted in the picture above would take up about 1/3 of the user's phone screen, displaying your location when said user is stopped for at least 3 seconds. Users would have the option to save your location for later visit, save your offer and drive there - that's just a few of the possible actions that your users can take!

    Waze Ad - Paid Search in Results

    Paid Search for Waze Ads

    Your ads could also appear as part of a promoted search - when searching for petrol stations nearby, for example, you might see a Petronas ad. When you search for a McDonald's outlet near you, you might also see a paid search result for the nearest branch. The paid search ad for your company would appear when keywords similar to your business name is being searched.

    Waze Ad - Branded Pin

    Branded Pin

    Last but not least, the branded pins would appear as you drive. You might see a small location pin with Volkswagen's logo depicting its outlet within close proximity to you as you drive. Not only can you get your company a potential clients' consideration to visit - these simple branded pins can help your business branding as well! Users nearby can tap the pin to reveal your advertising graphic, and another tap can prompt them to visit your location.

    How Are Waze Ads Charged?

    Unlike your typical search engine marketing bidding strategy, Waze ads charges on a cost-per-thousand impression basis. This means that you are charged a certain amount whenever your branded pins, paid search or takeover ads are shown a thousand times. 

    How Do Waze Ads Benefit Me?

    Waze ads might not prompt users nearby to immediately visit your business - after all, they are likely to be on their way elsewhere already when they see the ads. However, Waze ads can help to build awareness by heaps and bounds - have your ad depicting your current promotion ready and Waze users nearby are bound to remember seeing your brand - at least subconsciously!

    How Do I Measure my Ad Success?

    When you run Waze ad, you can access the number of navigation saves, website visits, unique reach and frequency, driver loyalty and/or return visits among many other important stats! You can also compare your ad performance to the Waze benchmark for your business industry.

    Interested to know more about Waze ads and other digital marketing solutions? Contact us through any means below to get started!

    Call: +6018-6616999
    WhatsApp: https://wa.me/60186616999 
    Facebook Messenger: http://m.me/panpagestrinity
    Email: info_trinity@panpages.com
    Website: https://www.panpagestrinity.com

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    PanPages TRINITY Sdn. Bhd.

    We are PanPages TRINITY, a digital marketing agency based in Bandar Sunway, Petaling Jaya.


    If you're ever in need of digital marketing services such as planning, running & optimizing the digital ads for your upcoming campaigns, you're in the right place.


    We also provide brand consultation services, helping you to find your tone and voice in the wide horizons of the digital world.


    Here, we share our knowledge with you, in hopes that you can find the answer that you're looking for with us.


    Enjoy your visit here!

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