Finally, the love bug season is behind us, and it's post-event chocolates are now available for cheap!
Along with Valentine's Day coming to pass, we have also uncovered some new insights to how consumers perform searches for their gifting endeavors on this special day.
The searches for Valentine's Day starts to build up in January, and spikes between February 11 to February 13 - Talk about browsing for some last-minute gifting ideas, eh?
Along with Valentine's Day coming to pass, we have also uncovered some new insights to how consumers perform searches for their gifting endeavors on this special day.
Valentine's Day 2020 Google Search Trends
Below, we will disclose the four main findings post Valentine, and what you, as a business owner or an advertiser, can do to make the most out of the event the following year.
Valentine's Day Searches spike from February 11 to February 13
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| Source: Google Search Data, U.S., Dec. 25, 2018–Feb. 28, 2019. |
The searches for Valentine's Day starts to build up in January, and spikes between February 11 to February 13 - Talk about browsing for some last-minute gifting ideas, eh?
However, the searches for this event does not start only in January. In fact, the first searches for Valentine's Day often start right after Christmas, possibly by individuals who want to have a head-start for awesome gifting ideas.
If you're an advertiser...
This means that you can start to create Valentine's day service package promotions, gift packages, and even your own blog article on creative Valentine's Day gift ideas from the end of December onwards!
More Searches for 'Gifts for Men' than 'Gifts for Women'
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| Source: Google Search Data, U.S., Dec. 25, 2018–Feb. 28, 2019. |
Now, we can't say for sure if it's mostly men or women doing these searches, but we can say that there are plenty more searches for 'gifts for men' than there are 'gifts for women'.
In fact, the "for men" searches outnumber the "for women" searches by 3.5:1!
This data does not only include the search query "gifts for men". It also includes data for search terms such as "gifts for boyfriend", "gifts for husband", "gifts for him" and many other terms that reflect men-related terms.
If you're an advertiser...
This dataset does not mean that you should fully shift your advertising focus to 'for men' searches only. After all, "for women" searches are still present, even if they may be outnumbered by their gender counterpart searches.
Instead, knowing that there are likely to be more searches focusing on men, you can increase your advertising budget for the men's group, increase your keyword bidding prices for these terms, or both, to ensure that you will be reaching the individuals searching for these goods.
Of Valentine's Day GIFs and Gifts
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| Source: Google Search Data, U.S., Dec. 25, 2018–Feb. 28, 2019. |
We already know that the searches for gifts are sure to peak right before and on Valentine's Day itself. However, an even larger number of people are searching for GIFs pertaining to this festivity. However, while Valentine's gift searches have started since January, the searches for Valentine's Day GIFs typically start to pick up only a week or two before the big day.
While not shown in the graph, Google Search Data has also shown that the search volume for Valentine quotes exceed the searches for both gifts and GIFs.
It might be fair to say that merchants should remember to create content that includes these popular search queries alongside their product pages as well.
If you're an advertiser...
Running Valentine's Day gift/ service display ads targeting keywords such as 'Valentine GIFs' and 'Valentine's Day Quotes' could give you some leverage in terms of advertising costs and brand awareness while other business competitors solely target their ads on product and gift terms.
Valentine's Day - Not Just for Your Significant Other
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| Source: Google Search Data, U.S., Dec. 25, 2018–Feb. 28, 2019. |
Searches for gifts during the Valentine's Day period are not limited for spouses and partners only! In fact, it would seem like this is a season for gifting, just like a second Christmas.
Even kids and pets are getting sweet Valentine's Day gifts so that they can join in on the celebration too!
If you're an advertiser...
Having a landing page designed exclusively for Valentine's Day with sub-sections such as "For Him", "For Her", "For Kids", "For Pets" and even "For Your Best Friend" could work very well in your favor!
Too long, didn't read?
Here's a summary:
- Valentine's Day searches start right after Christmas. Prepare your Valentine's Day promotion in advance!
- There are 3.5x "For Men" searches for every "For Women" searches. Additional budget allocation is advised for men's group.
- Valentine's Day GIFs and Valentine's Day Quotes start trending later than Valentine's Day Gifts, but have much more searches. Potential good ad targeting option here!
- Searches for Gifts for Children and Gifts for Pets also peak on Valentine's Day. Limited time only products can be considered for for these categories.
Stay tuned for more updates on Google Search Trends on other festive seasons!
