6 Things You Should Have in Your Company Website
March 02, 2020Making a company website is not an easy process. There are plenty of things to consider, and you need to have adequate information available to increase your credibility. Your customers will trust you more if your website looks professional and has enough information in it. This is why you must at least have the following information and elements on your website.
6 Basic Content to Have on Your Website to Establish an Online Presence
About Your Company
Include a brief introduction of your business, with information such as:
- Company Name
- Core Products
- Company Location
- Years of Establishment
If your company deals with food or other consumables, you can consider including the following as well:
- Hygiene grade certificate
- Halal certificate
Service or Product Page
Ensure that your products and services are well-categorized and have adequate information. Some details that you'll want to have on these pages include:
- Product photos
- Product description
- Similar products
- Product price (if e-commerce is available)
Contact Page
Where should your customers find you? Include any relevant details that you need on this page, such as:
- HQ address (Google Maps & Waze links are a bonus!)
- Location for other branches
- Contact number
- E-mail for inquiries
- Contact/ inquiry form
- Links to your social media accounts where applicable
Past Projects
If you provide services instead of products with set prices, have a page that shows your work results in past projects would be a good idea. Try to include:
- Past project location/ name
- Services included
- Photos of completed project
Client Testimonials
Who better to vouch for you than your previous customers? Offer a discount or a complementary add-on product for your customer's next purchase if they leave a review for the product/ services they subscribed from you. Include the following where possible:
- Client Name / Company Name
- Client Photo / Company Logo
- Product bought/ Services subscribed
- The review itself, of course.
With these information on your website, your website is set for some smooth operation. However, you still need one more thing to help your website get more attention online.
You can do this by implementing some SEO optimization for your website.
Website SEO - Title, Description & Social Card Image
An example of SEO in action would be as shown in the image above.
When I search for our company's blog (you're on our blog right now), you'll see something like this in the search results.
"PanPages TRINITY | Articles Library" is our Blog SEO Title, while the rest of the description underneath would be the SEO description.
These gives a good overview of the types of content that you can expect in the blog.
If your business includes products that you're going to sell, remember to include good keywords for your core products in your SEO title and description too!
Having a good SEO will improve your website's ranking in Google's search results and help it to come up when relevant search queries are made.
Not Sure Which Keywords are Good?
TRINITY's business website packages include SEO Titles & Descriptions, and we will also help you with the website layout and design. You only have to send us your digital assets - logo, product photos & descriptions etc for us to get started.
Don't have a website yet? Don't worry - we have also helped many SME businesses to build their first business website with us.
Hit us up at info_trinity@panpages.com or on our Facebook page to know more about our business website services!
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