5 Reasons You Need More Than One Landing Page
June 24, 2019A year or two ago, having just one extra landing page aside from the main company website would have meant victory for the entire company. However, that is no longer the case these days when customization and personalization is so important.
Having One Landing Page Is No Longer Enough. Here's Why.
Caring about your customers no longer just means having a product for them - it also means having the right ad graphics, call-to-actions and text ads to attract them.There's one thing that you can utilize for this - landing pages. Lots and lots of them.
Not assured yet? Here's more reasons for you to build more customized landing pages for your prospective clients today.
More Landing Pages = More Conversion Opportunities
Each and every landing page that you create will be indexed in search once published. Having multiple SEO-optimized landing pages would be good for your website's overall ranking in the search results.
If you take the extra time to optimize each landing page's SEO - SEO title, description, social card images etc., then your landing page could be found easily too!
Imagine if your potential customers would stumble upon your landing page by chance, simply because your SEO description and landing page content matches their search query well.
That's free traffic without needing to run ads prompting customers to click that pesky button!
A click leading directly onto your landing pages from relevant search terms would mean that there is a very high chance of them converting.
We are not promising conversions, but you can be sure that the chances of conversion will be much higher with more landing pages.
More Landing Pages = More Customized Offers
Customize, personalize and meet your potential buyers at each and every purchasing stage.
You can have an informative landing page for visitors who are completely new to your business.
You can also have the next landing page with a discounted offer for first-time customers who have visited your website several times.
You can even consider having landing pages with membership benefits for your customers who have been purchasing from your regularly.
These landing pages can personalize different offers for groups or individuals in varying purchasing stages. Running ads targeting different audience segments leading to these landing pages would be a breeze!
More Landing Pages = More Search Engine Rankings
You can link your landing pages to specific blog posts, Facebook ads, Google ads or any other digital marketing collateral that you have.
Search engines favor websites with plenty of external linking since it would show that the website is popular and credible, so don't be afraid to share your links here and there.
At the same time, internal linking within your website can also do wonders for your SEO rankings, so don't neglect it!
While keywords are no longer used by search engines to determine your search result rankings, it would still be helpful to implement these terms in your texts for your readers to find what they need.
More Landing Pages = More Customer Segmentation
With only one landing page, it's hard to tell what made the customers convert.
However, if you have a different landing page for different products, you will at least know that the leads from one landing page indicates a specific interest in that product only.
You can use these information for your internal marketing and advertising purposes.
As an example, the e-mails collected from your landing page on product A can be used to create a lookalike audience or similar audiences list for your next ad targeting.
Having Google Analytics embedded in your landing pages, for one, will help you to determine your buyer persona along the way as well, so that's even more customer segmentation for you!
More Landing Pages = More A/B Testing
Don't have a huge variety of products or offers for so many landing pages? Create at least 2 or 3 variants of your landing page regardless!
Having multiple landing pages of the same offer or product can help you to determine the design, website layout or information that pushes your visitors to convert.
Don't be afraid to test different website graphics, call-to-actions and more continually so that you can see which pages have a higher conversion rate over several weeks.
Once you know which page design or offer works better, you can run more ad variants with the better-performing page and get more results!
Start Building More Landing Pages
You don't need to start with having 3 landing pages for each product straightaway. Start by just having a dedicated landing page for one product, and slowly expand to include more variants and customized offers.
Like every other marketing effort, building landing pages is by no means an easy feat, but once you start putting effort and time to it, you'll see that having more landing pages really pays off!
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