10 Facebook Page Posts Types - What Should You Post?
There’s no one single rule about the type of content that you should post for your Facebook page. Variety is always welcomed, especially in the early stages of your Facebook page building.Try experimenting! Test your page updates with simple text updates, mix it up with some accompanying photos or videos, and try sharing links to your website’s blog posts if you have them as well! Here are some post types and content that you can post to get your users started.
Let’s start by taking a look at some of the Facebook page post content types below to get started!
1. Plain Text
Plain text posts are not dead! Take ‘Welcome to Night Vale’ as an example - this podcast shares various audio clips, links to their own podcasts, their own merchandise and many others; then suddenly, they would post a plain text update that makes new users on their page wonder, “What is this?”
It might not make sense, but a look at the number of post engagements, comments and shares on this post can already show you that plain text updates can still work.
To start, you can prompt your users to answer questions. As an example, a coffee shop could present a simple question like “What coffee art designs would you like to see in our cafe next?” to get some engagements and customer feedbacks!
2. Image / Picture
Pretty much every Facebook post will post pictures with their text updates now. From inspirational quotes with a flowery backdrop to images to highly aesthetic stock images and memes, page updates with images are the new norms.
What better way to introduce your page followers to your latest products and promotions than by adding an image to it? As an example, a restaurant’s Facebook page would certainly do much better with tantalizing images of their new dishes compared to plain text explaining what the dish looks and tastes like. Simple logic, isn’t it?
As a general guideline, it is preferable that Facebook pages use their brand colors or style to help strengthen the brand identity when designing images or coming up with photos to post on their page.
3. Videos / Livestreams
There’s always one rule to follow when it comes to uploading videos onto your page. Make your videos with audio, but optimize it for a soundless experience. In fact, 50-85% of videos on Facebook are played with the sounds off, according to data from 2016.
This means that your videos should be able to tell stories in a highly visual manner - animations and graphic details including captions, logos and products. Focus on simpler information that are easy to digest when read for best results.
While subtitles aren’t exactly possible in a livestream, you can focus on content that matters just the same. Try to focus on Q&A sessions, providing tips, reviews and answers that are valuable to your audience!
4. Polls
An easy way to get your audience to interact with your posts is by asking for their responses and feedback, especially via polls!
This simple poll example by Waze would take only less than 2 minutes to set up, but within the few days that the poll has been put up, there has already been over 1.6K votes!
Try asking questions relevant to your industry or your business in your poll. As an example, when it comes to our business at PanPages TRINITY, our poll would probably ask our audience what they value most in their online business website - is it the navigation, the easy check out process, the organized product categorization or something else?
We can then use the feedback we received from our clientele to further optimize our business website product offerings. It’s like a free-of-charge survey tool!
5. Blog Post
If you already have high quality content on your website, what’s stopping you from sharing these valuable insights and content with your readers? Medium’s Facebook page, for one, shares a lot of content marketed on their site, providing information from various categories to their page followers.
While it doesn’t make sense to post an entire essay or article onto Facebook, it is definitely much easier to expect to read long-form content or white paper content on a proper blog or website.
Don’t be shy to share your own blog posts with a short and sweet caption relevant to the contents! Where possible, you can also use a question instead of a statement-based caption.
6. Quizzes
Need more website traffic and longer duration on your site? Nothing beats having quizzes like this! Most of us would usually see quizzes with titles such as ‘Answer these 5 questions and find out which pizza flavour you are’ or ‘Pick your perfect wedding set up and we’ll tell you which honeymoon destination to go to’ on our Facebook News Feed every now and then.
Quizzes work really effectively because most users like to learn more about themselves, whether it’s something that would contribute to their career, their personal life or just something as irrelevant as which Pringles can design they will resonate with the most.
However, quizzes does not need to be irrelevant and steered towards the far end of the entertainment spectrum all the time! Business pages can always share quizzes that can help to build better team management - the 4 color quiz, the Myer-Briggs test and so on, as an example.
A Facebook page with content like our own digital marketing-focused business can create a quiz to let our users find out which type of ad they should run for their current marketing objective!
7. Challenges
Most of us would probably remember the cinnamon challenge which peaked in 2014, and the disastrously dangerous tide pod challenge that happened mid-2018. During the end of 2018, we also had the fallen star challenge, which involved individuals taking pictures of them falling down with various objects scattered around them.
Whatever the challenge (please choose a safe one!) that will be up next, your Facebook page can always post your own version of the challenges on your page and use the relevant hashtags to gain some page views.
This is the best time to involve your staff and employees. Don’t underestimate social reach! When you involve people in your posts, these content have higher chances to be shared and commented on by their friends and family members, and who knows where the content will reach next? It might just reach your next business prospect!
8. Giveaways / Contests
In Malaysia, nothing boosts post engagements more than the chance of getting free gifts. From red packet giveaways before Chinese New Year to lucky draw prizes with terms and conditions (share and tag 3 friends to stand a chance to win!), most of us are easily attracted by this form of content on Facebook.
Your giveaways don’t need to be too complex either! It can be a simple ‘Send us a message and we’ll PM you a 10% off voucher code for your next purchase!’ or ‘Snap a photo of yourself enjoying a meal at our outlet and hashtag #eateriesMY for a chance to win a romantic meal for 2 on us!’ or anything similar.
Watch the post engagements go up moments after you post your giveaway content!
9. Trending Topics
In any format of your choice - GIF, video, a simple image and so forth, spark a conversation among your page users with a currently trending topic.
You might remember the ‘white and gold’ or ‘black and blue’ highly debated dress (It was white and gold!) as well as the ‘laurel’ or ‘yanny’ audio. You can even talk about the best liked egg on Instagram that managed to beat Kylie Jenner’s 18m likes record!
The idea is simple - let the users talk about what they think, and let the conversation flow just like that. You’d be surprised by the results!
10. Your Call-to-Action (CTA)
When you post from your page, you have the option to add a few CTAs in your post. The common ones would be ‘Get calls’, ‘Add directions’, ‘Get messages’ and ‘Tag product’. Depending on your business type and main goals, you can use these different buttons to your advantage.
Want to prompt users to trade-in their old electronics at your outlet for a new one? Use the ‘Add Directions’ button. Want to get more inquiries? Use the ‘Get Messages’ or ‘Get Calls’ button.
In any case, these CTAs will be useful when implemented in a few of your Facebook posts every now and then. Remember to always mix and match so that you can find out which type of content works best for your Facebook page!
Although there are always general guides like this available all over the internet, these general information might not apply to your business and you will ultimately need to test the results yourself to find the perfect combination that you can use.
Want to read more content like this? This is part 3 of our 5-part Facebook marketing guide. Check out other guides on Facebook Marketing that we have prepared below!
