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Have you used the amazing service by Google called Google My Business? If you have searched for a business or a company on Google, chances are that you have seen the platform in action.

Here's an example of what a Google My Business listing would look like:

PanPages TRINITY Google My Business Listing

The pictures, Google Map location, opening hours etc on the right sidebar are all derived from Google My Business (GMB). If you don't have one yet, you totally should have one! Now, let's get to the common FAQs for GMB below.

Common FAQs about Google My Business Listings

1. Do you have to pay for Google business listing?

Google Business Listing is completely free of charge. You can manage and optimize your Google My Business Listing with no cost at all!

2. How do I register my business with Google?

Visit https://www.google.com/intl/en_my/business/ and click on 'Start Now'. You will be asked to register your business name, address, contact number and more. Just fill in the form as show to you, and verify your listing with any of the suggested methods available to you. That's it - you have completed your registration! Now you will only need to wait for verification via post card or phone call. Once verified, your business will be confirmed.

3. Why is Google my business important?

Google My Business is important for your business because it shows your company listing in the local area. As an example, your business can show up when users area searching for establishments of your business category near them. It's basically free business coverage!

4. How long does it take for my business to show up on Google?

Once you have completed the registration of your business, Google may take up to two weeks to review and verify your business listing. This is done to ensure that there are no spam or fake listings and keep up the high quality of the No. 1 search engine in the world!

5. Is my business verified on Google?

If you have already input the verification code that you received via phone call or post card and inserted it into the verification input form on Google My Business, then you have already verified your business. Only verified businesses can edit their business details.

6. Why my business is not showing in Google?

Your business is not showing up in Google because:

It's not a verified listing.
Your business ranking is lower than those around you.
You recently added or made changes to your business info.
Your business does not follow the Google guidelines.

7. How do I claim a business already claimed on Google?

You will have a much better chance of claiming the listing if someone else in your business has access to the account. Below are the steps:

Go To: business.google.com/create.
Start: Typing in the Businesses Name.
Search for business name.
Select the correct business.
You'll see a message saying someone else owns this business.
Click: Request Access.
Submit.

8. Does Google my business help with SEO?

Google My Business is one of the most powerful and free tool that helps to improve your local area SEO. As long as you keep your Google My Business profile up to date with correct, complete and updated, your business can be found by people searching for businesses and industries like yours near their location.

9. How do I remove my business listing from Google?

Sign in to Google My Business.
In the menu on the left, click Info.
Click Close or remove this listing Remove listing Remove.

10. How often should I post on Google my Business?

Try posting on Google My Business at least on a weekly basis. Google's algorithms prefer businesses that regularly use Google products, and GMB is no exception! Post about what's new, your next events, upcoming promotions and so on if you aren't sure about what to post.

That's it for our list of Google My Business FAQs! Want to know more about other common FAQs for other digital marketing products such as Google Ads, Facebook Ads or more? Drop us a request in the comments section below and we'll help you out!

Having these great quotes about marketing and business around your office can be one of the easiest ways to inspire your company business and yourself. It's easy to lose your content direction, social media priorities, or even marketing goals, and these quotes below would serve as a simple yet effective reminder.

In fact, we love these quotes so much that we have a few of them here with us in PanPages TRINITY's office to constantly remind us what it means to give to our customers!

24 Quotes about Marketing Every Marketing Agency Should Remember

1. People don’t buy what you do, they buy why you do it. – Simon Sinek

2. The best marketing doesn’t feel like marketing. – Tom Fishburne

3. Think about changing the mantra from always be closing, to always be helping. – Jonathan Lister

4. Design like you are absolutely right, then optimize like you were wrong from the start. – Jordie van Rijn

5. How to write a good email: 1. Write your email 2. Delete most of it 3. Send. – Dan Munz

6. Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth Godin

7. If you can’t explain it to a 6-year old, you don’t know it yourself. – Albert Einstein

8. If you’re a good marketing person, you have to be a little crazy. – Jim Metcalf

9. Content is fire; social media is gasoline. – Jay Baer

10. Google only loves you when everyone else loves you first. – Wendy Piersall

11. When you are writing keep asking yourself “so what” until you are sure what is in it for the customer. – Ann Handley

12. Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. – Corey Eridon

13. The best way to persuade people is with your ears – by listening to them. – Jamie Turner

14. So let me get this straight, you tell your clients to blog every day but you don’t? – Paul Rosenberg

15. Your most unhappy customers are your greatest source of learning. – Bill Gates

16. People ignore design that ignores people. – Frank Chimero

17. Our head of social media is the customer. – McDonalds

18. The best ideas come as jokes. Make your thinking as funny as possible. – David Ogilvy

19. When you try to do something big it’s hard to fail completely. – Timothy Ferris

20. Content is the reason search began in the first place. – Lee Odden

21. Measurement is like laundry. It piles up the longer you wait to do it. – Amber Naslund

22. Stay committed to your decisions, but stay flexible in your approach. – Anthony Robbins

23. Make the customer the hero of your story. – Ann Handley

24. If you cannot do great things, do small things in a great way. – Napoleon Hill

There's something to be learnt from these quotes - but we will leave you to decide which quote resonates the most with your business and yourself.

Share your favourite marketing quote with us in the comments section below, and who knows? It could end up as a printed poster on our walls!

Have you ever compared your Google Ads performance report with your Google Analytics and noticed a discrepancy in the number of clicks?

This could be caused by several reasons - it could be due to the wrong date settings, looking at the wrong views or it could be some technical errors.

If you have noticed a discrepancy between the number of clicks on Google Ads & Google Analytics, check each item in the checklist below to find out if you're looking at the right settings first.

Troubleshooting Click Data Discrepancies Between Google Ads and Analytics

Here's a checklist to rule out potential human / technical errors that led to this data discrepancy.

1) Check linked account

Go to analytics.google.com and click on the gear icon (admin).
Check if you're looking at the right account and property first.
Under the second column marked 'Property', check under 'Google Ads Linking' to see if you have linked your Google Analytics account to the right Google Ads account ID.

2) Check if you're looking at a filtered view

Go to analytics.google.com and click on the gear icon (admin).
Under the third column marked 'View', check if you have any activated filters. These filters can cause some impressions, clicks and more to be filtered out from Google Analytics, causing the number to be fewer than those shown in Google Ads.

3) Check date range

Go to analytics.google.com and click on Acquisition, then go to 'Google Ads' and click on 'Campaigns'. You can look at other sub-columns, but looking at campaigns will be a good start.
Check the data range on the upper right corner of Google Analytics and Google Ads and make sure that they are the same ad range.

4) Check again in 24 hours

If you're comparing the stats for the current date, there may be a time delay for the data to show up either on Google Ads or Google Analytics. Give it a day or two and see if the issue persists. Alternatively, look up the data up to the previous day.

5) Check if you're looking at Total Clicks in Google Ads

The total clicks in Google Ads can have a discrepancy if you are not looking at 'Total Clicks', especially if you have paused or removed any text ads, keywords, ad groups or even campaigns itself. Look at the lowest row labeled with 'Total Clicks' to determine if you're looking at the right numbers.

Have you gone through the list? Does the problem still persist? Here's a few possible explanations as to why the number of clicks are different in these two platforms.

Possible Reasons for Click Data Discrepancies between Google Ads and Analytics

Wrong Implementation of Google Site Tag

Google Ads will record a click the moment a click has been registered. Meanwhile, Google Analytics only registers a click when the script on the page has been fired.

You will need to insert a line of code into your website for Google Analytics to register site visitors, ad clicks and so on. This line of code will send your site visitor activities to Google Analytics once it loads correctly on your website.

If you have implemented the code on the wrong place - let's say outside the html or outside of body tag, the script will not fire.

Without the script firing, the activity would not be recorded, or the activity recorded might be inaccurate.

When this happens, you can expect there to be fewer clicks on Analytics than on Google Ads.

Script Is Not Firing to Record Clicks

Let's say your website is down - your search and display ads would still appear for some time before Google registers the error.

Clicks can still happen, and the number of clicks will be recorded in your Google Ads interface. Meanwhile, your website does not load at all - the script can't fire if the website is not loaded in the first place.

So, while your Google Ads record, let's say, 10 clicks from your ads, the ads lead to nowhere in particular, and your Google Analytics do not record those clicks.

That's 10 more clicks in your Google Ads as compared to those in your Google Analytics!

Every marketing effort should be carried out with a set of key performance indicators (KPIs) in mind.

We concur.

However, these KPIs should be relevant - don't create your KPIs just for the sake of creating them!

Here's a blog post guiding you on how you can create the right KPIs that matter for your next marketing campaign and your business.

Five Tips to Remember When Choosing Your Marketing KPIs

Your KPIs are Only as Good as Your Content

Every post, good or bad, can trigger a KPI or two.

A post share can seem good, until you check the shared content to see the person criticizing it. Seeing a post engagement go up can be awesome, but remember that 'Hide this post' can also be a post engagement, albeit a negative one.

Your content quality will determine whether you will get positive data for your KPIs, so create quality content over quantity!

Your KPIs Should be Related to your Business Goals

Always work towards your company goals.

If your company is working towards a better brand awareness, you can look at metrics such as unique reach and new followers. If you are looking at increasing sales, you can look at KPIs such as add-to-carts, purchases and new registrations.

Tie your marketing campaign objectives and goals to your company goals to ensure that you are always moving in the right direction.

Track Several KPIs That Matters

Include more than just one KPIs for your marketing campaigns.

It wouldn't seem right if, let's say, your 3-month campaign only has a single KPI focused on tracking post engagements. Include other metrics that matters to track everything else that you're accomplishing. A video campaign, as an example, can include video view rates, 100% views, new subscribers and more.

Don't sell yourself short by implementing too few KPIs, but that also brings us to the next point, which is...

Don't Go Overboard with your KPIs

Do you really need 50 KPIs for one marketing campaign?

Reaching KPIs will require you to track and analyze quite a handful of data - who's responsible for what? Which ones can you track easily, and which KPIs will require way too much manpower to sort out?

Choose the KPIs that can tell the audience just enough about what is happening in the current campaign.

It's Not All About You

So you noticed that your e-mail open rate has dropped this week.

Don't be too quick to blame yourself! Maybe it's just the subject line needing some optimizing, or perhaps your email was delivered during a busy time of the week. Look further - your email with the lowest open rate could be the one with the most additional actions taken!

Don't be too alarmed over one low-engagement post - there could be many factors that are not under your control to start with!

Ultimately, your chosen set of KPIs can determine whether your campaign is considered successful or not, so take some time to think through the metrics that truly matters for your campaign and your company goals!

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10 Common FAQs about YouTube Ads - CPV, Video Length, Bumper Ads & More

1) How much does it cost to advertise on YouTube?

2) How long should YouTube ads be?

3) Do you have to pay for ads on YouTube?

4) What are bumper ads on YouTube?

5) How do pre-roll ads work?

6) What is a YouTube companion banner?

7) What is a CTA overlay?

8) What are YouTube discovery ads?

9) What is a Cost-per-View (CPV)?

10) How is Cost-per-View (CPV) calculated?