Knock knock! Have you updated the Google My Business account for your business yet?

Over the past few months, Google has been pushing this particular product for business owners and advertisers. Here's how keeping an updated Google My Business account would impact you.

How Google My Business is Impacting Your Business

Your Location Is On The Map!

Manual Location Extensions No Longer Supported

'Near Me' Searches

If you have already built your own business website either through your own web developer or through our business website services, it’s time for you to run your website URL through Google’s PageSpeed Insights.

Test Your Website Speed with Google’s Latest PageSpeed Insights Updates

We are approaching 2019 fast - Information about your business is being searched through Google and other search engines with expectations for answers to pop up instantly.

It’s all about the speed, and the secret formulae to higher conversion rates and business inquiries lies within the golden 3 seconds rule.

If your website takes longer than 3 seconds to load, you can expect almost half of your website visitors to abandon your site. 3 seconds is all it takes!

How Long Does Your Website Take to Load?

Head to Google PageSpeed Insights and key in your website URL. The score that you receive is an overall indicator of how well your website is performing. Of course, the higher the score it is to 100, the better your website is performing!

With mobile searches and conversions becoming the norm these days, the updated Google PageSpeed Insights now provides a breakdown of the score by mobile and desktop performance.



In the past, PageSpeed Insights has always been focused solely on how fast the page loads. The optimization tips provided under the scores would provide ideas on how you can improve it. However, there was one issue.

The optimizations do not necessarily improve user experience.

Google now centralizes the insights on this important aspect, and its PageSpeed Insights updates reflect just that.

PageSpeed Insights - Now Powered by Lighthouse

One of the major PageSpeed Insights upgrade is the fact that it now utilizes Lighthouse data to assign you a website score. This is a huge step forward for companies looking to advertise on certain websites and of course, for the website owner to optimize their site for better user experience.

You can think of lighthouse as a mid-tier device simulator. When you insert your website URL into PageSpeed Insights, Lighthouse would load the link as a mid-tier device would with a mobile data connection. That’s about the top 25% of 3G connections and the lowest 25% of 4G connections - quite a good estimate to base a website analysis with.



Among the data provided, two aspects under ‘Lab Data’ are crucial for better user experience for your website, which are First Meaningful Paint (FMP) and Time to Interactive (TTI).

FMP refers to the time your website takes before it loads a useful content such as your hero shot or informative video above the fold. This is the element that should always load first, even if the other parts are going to take a little longer. After all, if you have an ongoing promotion or latest product launch that you want your users to know about, it is usually at the top of your site. The faster the FMP loads, the better!

Meanwhile, Time to Interactive (TTI) refers to the amount of time needed before your visitor can start interacting with your page.

Your website may load in 2 seconds, but if your JavaScripts and other codes prevent your web page from being interactive for the next 3 or 4 seconds, then your initial fast loading speed might as well be void. TTI will let you know if you need to fix any codes or if they are any scripts on your page slowing you down!



The updated layout also makes it easier to prioritize certain optimizing tasks over the other. You can always refer to the ‘estimated savings’ tabs to see how much faster your website would load if you fix its accompanying issue! It would be a good idea to start with optimizing the most concerning opportunities on mobile first, and adjust the desktop opportunities later on.

Why not try using Google’s PageSpeed Insights now and collaborate with your web developer to give your website a better user experience? After all, when users are satisfied, you have higher chances for more customer engagements and conversions!

You can also contact us via any of the platforms below if you would like to know more about business website performance, domain purchasing and various other digital marketing concerns that you might have.

Call: +6018-6616999
WhatsApp: https://wa.me/60186616999
Facebook Messenger: http://m.me/panpagestrinity
Email: info_trinity@panpages.com
Website: https://www.panpagestrinity.com

We hope to hear from you soon!

Along with a new user interface and being rebranded as Google Ads about a month ago, Google AdWords have also introduced a new targeting option for display ads - Custom intent targeting. This game-changing feature has just started getting more coverage and usage among digital marketing agencies, and here’s what you need to know about it.

Custom Intent - What Is It?

Custom intent audience means quite literally what the two words mean together. By using this targeting option, you can go beyond the predefined targeting options such as the existing categories in interest or in-market targeting. This is where you can insert keywords and URLs (psst! Your competitor URLs!) for Google to find the best audience for your products. You will also be able to target your audience’s intents - individuals who are simply browsing around, adding items into carts or purchasing online. All you need is a few specific URLs and relevant keywords! Keep in mind that custom intent targeting is for display campaigns only, and will not be an available option for search - at least as of now.

What Does Custom Intent Do?

Basically, custom intent targeting allows you to target your competitors’ visitors, but not in a way that is as direct as you might expect. Do note that creating a custom intent audience list with your competitor’s URL will not put your ads on your competitor’s website, although your ads could show up if said website has open ad slots.

How Do I Target My Competitors?

You’ll definitely need to know who your competitors are first! Here’s 3 ways that you can do so:

You might already know your direct competitors in your business line, such as the shop selling the same products with yours just two lanes down, or another agency providing the same services for the same costs in a busier city center, as an example. You can target their specific product pages which are more relevant towards your own products and add in keywords. This is one of the easiest way to get started with locating your competitors.

If you have run a Google Ad campaign or two with us, you might have gained some insights into how you perform against your competitors with us via the Auction Insights function. This is where you find out how much search or display impressions you have lost due to insufficient budget and how much of it is lost due to your lower ad ranks, along with other metrics such as your top of the page rate and most crucially - which competitors are taking up your ad slots.

If you are just starting up with your first campaign and have some keywords in mind already, you can search these keywords up on Google to see which companies are taking up the ad slots for your own reference. If they are selling the same products or services with your business, you already found yourself a possible competitor!

How Does Custom Intent Target My Competitors?

Aha! Here’s the interesting part. Two sections above, we have mentioned that custom intent targeting does not directly target your competitors.

You see, after you have created your own custom intent list with your competitor URLs and specific product keywords, Google’s super smart machine will do its magic and find out which category of people are frequently browsing through the relevant topics, keywords, websites, products et cetera.

Here’s An Example

You are selling laptops online. The easiest targeting option for you without custom intent would probably be interest targeting - Technology and gadgets & online shopping, for example. But is this the only way your audience is defined?

You have a few competitors who are also selling laptops online, and you know their website URLs. Let’s say you create your own custom intent audience list with these URLs, and some hot-selling product keywords that you have in common with the other shops.

You launch your display campaign with this list, and Google starts finding the common point between the site visitors of the compiled URLs and keywords in your list. Google algorithms then determined that individuals with an interest in photography and books, and are also recently searching for home furniture (in-market audience) are another prominent group of audience looking to purchase laptops online, just as much as the audience that you initially set if not more.

Google then shows your display ads on available ad slots when these people are browsing, and voila! You have just shown your ads to people outside your range of predefined audience who turns out to be more likely to purchase from you than your direct competitors.

Without a custom intent audience list, you could have missed out this huge chunk of audience who might be buying from you next. With this new Google Ads feature, you can expect the digital ad competition to get even stronger now, so you should definitely start early and get ahead of your competitors! By the way, PanPages TRINITY will be happy to answer your inquiries about this feature and more. Simply leave your inquiry on our official website or call us at 03-5611 8099 to find out more!

Something huge dropped in Malaysia on the 18th of June 2018. Alibaba Group opened its first office in Southeast Asia in no other than our beloved tanah air, Malaysia! The Alibaba Group executive chairman, Jack Ma himself was there in the Alibaba office in UOA corporate building located at Bangsar South for the launch. This event has no doubt increased Malaysians’ awareness about the international selling platform Alibaba.com, but there isn’t nearly enough that is taking full advantage of this platform for their business!

Why SMEs Should Sell On Alibaba.com

You shouldn’t neglect international business opportunities just because you are a small or medium business enterprise, especially if your business is based on B2B interactions! Below, we share with you 5 reasons SMEs should sell on Alibaba.com.

Large User Base

With more than 8 million suppliers listed on Alibaba.com, this platform is easily the biggest global online portal. In fact, Alibaba has held an all-time high record of 231 million customers back in 2013. That’s a lot! Alibaba is still expanding, creating a supplier and customer base that is getting more and more international. Having an Alibaba.com account exposes you to this large pool of clients, which is an easy yet essential way to boost your sales.

High Ranking on Search Engines

Alibaba invests in search engine marketing (SEM), for plenty of search terms that users key into Google, Baidu and other search engines. In fact, Alibaba has a high ranking for lots of generic B2B keywords such as conveyor belts, sludge pumps et cetera. This is especially true in Asian markets! When you search for these keywords, there’s a high chance that Alibaba.com is among the top results. With such visibility, buyers often end up purchasing B2B products straight off Alibaba.com!

SME- and Industrial Company-Focused

When buyers are looking for B2B products, they are much more focused on finding the products and services that you provide rather than looking for certain brands. With Alibaba.com being an online B2B platform and trading directory, both known and unknown brands can be listed and found by the buyers just as easily. This is why registering on Alibaba.com is a great starting point for SMEs with a constrained budget, especially when competing with bigger, multinational companies.

International Reach

Contrary to popular beliefs, Alibaba.com does not only cater to English and Chinese speaking audiences. This platform offers its subpages in major languages such as Spanish, Russian, German and Arabic among several others. As such, an Alibaba.com registration can provide your business all over the world. The best part is that you only need a single registration to have Alibaba.com directly translate the information you provided into other languages that it supports.

High Quality Leads

Alibaba does not sacrifice quality for quantity. Although this platform has plenty of suppliers and customers, buyers can still be assured that they are obtaining high quality products and services with secure payments. As an example, Alibaba.com’s Gold Supplier Membership - a premium account for the platform, has a very strict application process which requires a certain B2B supplier quality. All successfully verified accounts will be displayed as such to anyone who browses the supplier’s page, and they can be sure that these listed companies exist. Assured buyers lead to high quality leads on Alibaba.com, especially if you have the Gold Supplier Membership!

Pictured above: Trinitians ecstatic to be at the new Alibaba office launch

Just so you know, PanPages TRINITY provides Alibaba.com Gold Supplier Memberships as well! We are one of the first few companies in Malaysia to be eligible to supply these memberships, so be sure to drop by and ask us if you have any burning questions in mind! Simply contact us via our website or call us at 03-5611 8099 to get started!

Usually, Facebook page owners will boost a post from their page to create a boosted post. If you are one of these individuals, you might be familiar with your Facebook page insights - these will show you how your Facebook posts are being interacted with and how your Facebook post reach is like for boosted posts versus non-boosted posts.



However, if you prefer creating a Facebook ad via Ad Manager, you might notice that these created ads have no direct insights on your page. Unless you running a Facebook ad from an existing post on Ad Manager, these ads only reflect their earned reach, impressions, engagements and other metrics within Ad Manager.



So, how does the results of a boosted post differ from the results of a Facebook ad created via Ad Manager?

As it turns out, posts boosted via ad manager is more effective in general as compared to boosted posts via your own Facebook page!



It should be noted that these separate ads both have the same budget of $300 with the same target audience, placement and duration. Facebook ads generated via Ad Manager yields a lower overall cost, higher impressions, more clicks, higher clickthrough rates and number of conversions, but boosted posts have a much higher conversion rate (almost double!) and gives a viewable impression to the same person a little less frequent than a Facebook ad.

If you have been boosting your ads via Facebook page all these while, maybe it’s time to give Facebook ads a go! Our team at PanPages TRINITY can plan and deliver your Facebook ads with the best target audience and placements to suit your business. Why not leave us an inquiry on our website or call us at 03-5611 8099 to find out more today?