If you haven’t caught on, video marketing is all the rage these days. Image ads still work - you still see it everywhere - Facebook, blogs and pretty much every website that you visit. They still give you website traffic and ad engagements, but the competition is high. This is why some people have turned to video marketing where the competition isn’t too dense yet.

When you post videos onto your YouTube account, getting lots of views can be a great indicator of an engagement rate - that’s good! People are watching your videos, and you are directing your customers down your purchase funnel. But then, why stop at watch rates? Why keep your videos marketing passive when you can create actionable videos and engage with your customers even more? Below, we enclose the 3C’s tips to make actionable videos.

Creating Actionable Videos for your Video Marketing Campaign - The 3C’s

Keep The Conversation Flowing

Your videos should definitely be informative about your products and services, but are they sparking conversations with your audiences? They should! You can achieve this by posing questions in your videos and even in your video captions so that your audience are prompted to provide their responses in the comment section.

As an example, if you were to post a video reviewing the latest Tesla car models, you can post the video with a description that says, “Here’s our thoughts on the latest Tesla models. Do you think it’s worth the price, or are there better Tesla models?”

Do keep in mind that only the first few lines of your descriptions are visible before your audience has to click on ‘see more’, so pose your questions early on! Questions that encourage longer answers instead of just ‘yes’ or ‘no’ would be better as well to keep discussions going among your audiences. Last but not least, your audiences are posting their responses on your videos - respond to their comments so that they know you care about their opinions and thoughts.

Keep the Connections Long-Lasting

Are your users subscribing to your channel after engaging with your video content? When users subscribe to you, they will get notified when you post your next content, encouraging more future engagements! Make use of free features available on some platforms - take YouTube for example; You can add your logo or watermark on your videos, keeping your brand name visible throughout the video. Your viewers can subscribe to your channel simply by clicking on your brand name!

Encourage your viewers to do this by adding a call-to-action in your videos. Remind them to subscribe to your channel, share your video or add their comment. Feel free to add images and texts to your videos to impose your call-to-action even further!

Keep the Casual Viewers Purchasing

First and foremost, videos would help you to add users into your purchasing funnel, but that doesn’t mean that videos will not lead to conversions for your business! Some video marketing efforts have had great success by using several working tactics - including having the creative hooks in the first few seconds of the video and employing just the right pace and rhythm in the video afterwards.

You can lead your viewers further down the purchasing funnel by inserting a shortened URL to your brand website at the beginning of your video descriptions so that your viewers can click in easily before the cut-off point. You can keep track of how many people are being led to your website via your video by setting up a custom URL or a UTM link through Google Analytics. This will help you to monitor your videos’ performance - what’s working to help you get more customers and what isn’t so that you can create video contents that are even more relevant for your customers in the future!

If you are uploading your videos on YouTube, you can add info cards and end screens into your video, where you can add text and images relevant to the video and encourage your viewers to visit your website. For optimal results, add these cards into the video when the products are being shown!

Key Takeaways

Start conversations - Pose questions in the video and descriptions; Respond to comments
Form connections - Encourage channel subscriptions
Let viewers convert - Utilize shortened URL, custom URLs and use interactive elements

With these tips, your video marketing efforts will not only increase your channel viewership, but also lead them down the conversion funnel while encourage brand loyalty. If you would like to have a consultation with us to discuss your video marketing efforts, you can contact us via our official website for more information!

Something HUGE is Coming!

Update: The TRINITY Talent Day is over, but we're glad to see that you're interested to work with us regardless! Why not visit our Facebook page and see if we have any new job openings for you? Alternatively, you can contact us via e-mail at info_trinity@panpages.com for more information.


Ever dream of working closely with Google, Facebook, Instagram, Alibaba.com and the likes of all these big names and brands? Well, here’s your chance! PanPages TRINITY specializes in well-rounded digital marketing solutions for our clients, and we are building up for a bigger, better team.

Right now, we need YOU.

That’s right! We are looking for a digital media planner to live the Trinitian life with us, and you should apply now if you like the job descriptions that you see below.

• Work directly with clients and support team to understand overall marketing objectives and how they relate to a client’s web,social and mobile presences
• Use this client knowledge to build integrated media plans that achieve client goals
• Analyze the results and give recommendations to clients on how they can achieve better results
• Write customized analysis including online media, search engine campaigns, social metrics, mobile metrics, and web analytics that highlight campaign strengths and weaknesses and provide actionable insights for the clients
• Tell the full media story of the campaign lifecycle from inception through optimization to results, and do so in a client-facing, consultative manner
• Identify opportunities to acquire new clients
• Maintain and growth existing accounts
• Present complex concepts and metrics in a user-friendly way

Oh, but that’s not all! We would love to give you a chance to further understand this job and the career pathway that it entails, which is why we have…

The TRINITY Talent Day!

Seriously, just apply for this position if you are interested and have confidence that you can fulfill the requirements. We will screen through all the applications we receive, and qualified applicants are invited to join us for a unique briefing session held at the Google Malaysia office itself!

Keep your schedule free for the below date and time:


Here’s what you can expect at this briefing session.

A Googler will be introducing you the career pathway in Digital Marketing - Being someone who has been working in Google Malaysia, you can be sure that the information is being passed down to you from an experienced digital media planner! Find out more about the windows of opportunities that this particular position will open up for you.

Of course, we will also let you know about our company, PanPages TRINITY We believe that you will have a clearer idea of what the job entails and how it is like to be a part of the TRINITY family after we brief you about our working culture. Psst! We will let you know about the various perks and benefits that you will get simply by working with us!

Sounds good?

We sure hope so; we’re ecstatic about this recruitment program! If you are interested, simply fill in the application form on this page, and we will inform you if you are shortlisted for the TRINITY Talent Day before 25th of July so that you will have sufficient time to prepare for the big recruitment day!

Looking forward to seeing you there!

If you have skipped an Instagram Story ad without even looking at it, you are not alone. You won’t be the first ad audience to do this, nor will you be the last. In fact, if you just ask around, you will find that most individuals, especially teenagers, barely stop to look at what you are advertising before they skip your ads. However, if you are not looking at these ads, can you be confident that these ads can help your business?

Okay, let’s take a step back and maybe try not to be too pessimistic about these ads just yet. There are reasons why these ads are failing. You’re going to need some good designing work and a concept brainstorm, but when these mistakes are rectified, you might just be able to stop your audience in their tracks and capture their attention.

Here’s what’s causing your Instagram Stories to not work out as well as you expected, and how you can fix it.

What’s The Prompt?

So, let’s say your audience has watched your Instagram Story. What’s next? Whatever your business industry might be, you could be making the biggest mistake of all - not providing your audience an action that they can take while they are watching the story that you painstakingly took 1 week to plan, 2 weeks to create and 3 weeks to strategize the ad delivery.

Remember the blue and black or white and gold dress debate that happened 2 years back? This year, we also have the Laurel or Yanny debate. Meanwhile, in the tennis world, Roger Federer was recently asked if tennis balls were green or yellow, and Pantone jumped at the chance to create an engaging Instagram Story for their audiences with this simple question.

Guess what Pantone does? They provide exact shades of colors for their prints, fabrics, plastics and the like. Here’s what they did:



It’s okay, you don’t have to create Instagram Stories the second viral color questions come up, but…

Here’s what you can do:

It’s 2018 - Stop undermining designers and their talents. Hire an in-house designer, and have the creatives do what they do best - proposing you an art direction for your Instagram content and design it for you. It’s not just for Instagram Stories either - you can have your designers create stunning graphics for every other normal posting as well.



The rectification does not stop there either. Ensure that the creative approval process is being overseen by the appropriate people. Consider adopting social media collaboration tools that can streamline the approval process where the designers can also be actively involved in the communication process so that everyone stays in the loop. With the art direction out of the way, you can leave the rest to the digital marketing agency! You can expect digital marketing agencies to further help you determine the best ad format to use for your next ad campaigns.

Who Are You Appealing To?

59% of the Instagram audience are made up of 18 to 29 year-olds. If your Instagram ads are too plain or corporate, we can almost guarantee you that your stories are not reaching its reach potential. Your industry might not appeal to youngsters, but there are certain ways (remember the talented designer team that we mentioned above?) to create aesthetic Instagram stories that can appeal to them.

Take Western Union for example - It’s not a brand like H&M or, say, Steam. However, their Instagram posts and stories appeal to the majority of Instagram users.


It’s okay, you don’t need to start using teen slangs in your Instagram stories all the time, drowning your graphics in #YOLOs and #TGIFs, but…

Here’s what you can do:

In the most straightforward way that we can put it, the words we are looking for would be: Don’t be boring. Don’t sell too hard, and don’t focus on your brand sentiments and values, your company’s vision and mission, blah blah blah… You get the idea. When you are posting on Instagram, you are posting on a platform that is very highly visual, so anything less than highly visual content should, ideally, not be there.

It’s advisable to create content which aligns with your brand well, but to keep it highly aesthetic to keep your consumers engaged. Remember, keeping your content fun does not mean that you have to spam it with stickers and emojis.

Where’s The Text?

A normal assumption would be that your videos would be watched with sound - but did you know that 85% of Facebook videos are watched without any sounds? Most Instagram stories are also watched without any audio, which means that there’s one thing you need to keep in mind when creating Instagram Stories:

Your audience needs some texts to tell them what you are offering in the ad.

Do you have text in your Instagram story? This could be as simple as captioning someone’s dialogue, or just following up your first Insta Story with a second one detailing what the user should do next. Swipe up? Easy.



Currently, the swipe up link feature is only available if you have a verified account or if you have a business profile with over 10,000 followers.
It’s okay, you don’t need to scramble around to get those followers within the next 3 days to get this feature, but…

Here’s what you can do:

Like the old digital ad saying goes, always A/B test your content. If you have access to the ‘swipe up’ feature, then be sure to have a well-thought and designed Instagram story that can that leads up to the action. You can also prompt users to send you a message , which is a feature that is accessible to everyone! When you A/B test your Instagram Stories performance, you will find that ads that are easier to read or provide more information to its viewers are more effective, with higher engagement rates and views.

Why So Flashy?

Of course, you need your Instagram Story to stand out from the rest for effective branding purposes. However, having really loud music, putting 6 stickers and GIFs onto one single Instagram Story and other similarly visually annoying details are just not the way to go. In fact, 51% of consumers will unfollow your social media pages immediately when they see annoying ads or posts. Another 27% would mark your content as spam, reducing your chances for a good ad reach during your next campaign.

It’s okay, you don’t need to keep your stories minimalistic with zero wow-factor, but…

Here’s what you can do:

.This is going to take some practice, but try to find the perfect balance between your visuals and any add-ons. The comparison picture below will speak for itself. Which picture below would seem more alluring to you if you were to see it as an ad? Tell us in the comments below! (Remember Tip#1: Spark conversations!)

How Are You Telling Your Stories?

Remember that one friend who has been telling the same story for the 5th time, or the one who drilled down into details so much that their story about their last Sunday hike became boring? It’s called Instagram Stories for a reason - you need a good storytelling that compels your audience to ask, “Alright, what’s next?”

You might currently have an ad strategy where you use several images or videos back-to-back to tell a good story to your audience, but here’s an issue. It could be content overload to some of your audience, and as you add more and more images or videos to your Instagram Stories, the ones at the back get less and less attention. Similarly, only a small fraction of the readers have made it this far down this article you’re reading. So, if you’re still reading, give yourself a good pat on the back!



It’s okay, you don’t need to start creating really short stories or just post single images (that’s okay too), but…

Here’s what you can do:

Try storyboarding. Get your Instagram Stories’ theme planned out, with its purpose and end-goal. It would be for the best if your Instagram stories share a same theme or style with your previous ones so that you have a consistent branding appearance, but trying out fresh ideas every now and then - including influencers in your Instagram Stories, as an example, could be a good idea too! Lead your audience to keep watching, and bring them to an action at the end.




Now, isn’t that a good story flow?

You are already considering getting Instagram Stories done, and that’s a good initiative to have! You have awesome stories that you’d like to share with your customers, so go ahead and share it! Just remember to plan your stories well, get the right teams involved and you are all good to go.

Do you have any questions about Instagram Stories or other similar creatives? Contact us on our official website and let’s have a chat!

If you intend to run a brand awareness campaign by using YouTube ads, perhaps it is time to consider methods that are a little less conventional. Rather than advertising your brand aggressively, you might want to consider simply uploading videos that resonate well with the current YouTube trends and audiences, adding more content onto your channel that goes beyond the usual advertisements. After all, having more followers on your social media channels could help you with your marketing efforts in the future. Here’s what’s trending on YouTube right now and why they are trending, brought to you by YouTube’s trend analyst Earnest Pettie himself.

1. Living the Van Life

The ever-increasing prices of properties are leaving home-seekers all over the world looking for cheaper alternatives. It’s not just about how homely it feels either - the 1,200 YouTube channels with descriptions involving ‘van life’, ‘living in a van’ etc have reached the peak of their subscription and view rates this year.

… And here’s why.

Van-living is a minimalist living style - featuring tiny homes, low maintenance costs and most of all - a unique living experience that millennials are pricing much more than the monetary value of their possessions. Millennials and other home-seekers looking for a low-priced home alternative while being able to be free from the responsibilities, loans and other binds that are associated with purchasing a landed property will find this a good replacement. The viewers seeking this burden-free lifestyle and experience can live their fantasies by watching these videos.

Get On The Caravan!

Travelling agencies, food and beverage companies and home furnishing businesses are among some of the best companies that can leverage on this YouTube trend. As an example, ads may be subtle - simply by having your products inside the van or having the van shown with various tourist hotspot destinations in the background while featuring a van-life.

2. “I Tried Following…”

Makeup, art, cooking tutorials and many other forms of tutorials have been featured on YouTube lately. It’s not a surprising idea to find that there are YouTube audiences following the tutorials or uploading a video of themselves attempting the tutorials themselves. In fact, these ‘I Tried Following…” videos are the first viral beauty topic on YouTube in 2018, currently amassing a over 67 million views.

… And here’s why.

Beauty gurus have their own set of complicated regimes with make-up collections more vast that what most of the viewers would have, yet most of these tutorials are done in a way that are easy to replicate even among individuals outside of the beauty community. Comedians that follow these trends might mock the overly complex procedures with their voice overlays, while others laugh off their failed attempts. Perhaps it’s how these failed tutorial replications can laugh off their failures despite the high beauty standards in this community that appealed to the audience.

Grab A Brush & Put A Little Makeup

Needless to say, beauty industries have the best leverage in this trending topic. Handcrafts, arts, baking and cooking and any other industries that have this sort of tutorials available on YouTube can also follow up on this trend with ease and gain some followers. Here’s a pro tip - Enter this trend by following tutorials by popular YouTube influencers for better outcomes. Have your staff join in on the video recording!

3. Speed Cleaning

If there’s one equal theme for most viral videos up to date, it’s the satisfaction associated with the video views. The 212 million views and over 5,600 new uploads for these speed cleaning videos - cleaning & organizing houses, closets, beauty collections, cars and so on are prime examples of this sense of satisfaction, making this theme a trending topic.

… And here’s why.

Sometimes, the satisfaction becomes such a rewarding feeling that it motivates viewers to start on the same task, which if you could relate to, is the hardest part of a task. Getting started with any cleaning or organizing tasks require strong, sheer willpower, and the rest is all up to how distraction-free you can get. These speed cleaning videos reflect a productive habit, showing their viewers how little time it can take to clean up any spaces if there are no distractions.

Get Cleaning!

Aside from the obvious - cleaning industries and products - simple woodwork, building or even painting videos which has the same distraction-free productivity theme could work the same way. If you are starting out a new company branch, setting up the new office or warehouse could work as a good video content too!


In the current market where advertisements are everywhere, creating interesting content to get your more followers who actively follow your brand could be the next key to your business success. In any case, if you are looking for help with your digital marketing efforts, PanPages TRINITY has got your back. Visit our website or contact us now to get started!